ISBN-10: 1592533418 $24.99 Paperback
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Design Matters: Logos 01An Essential Primer for Today's Competitive MarketCapsuleThe nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time. Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. Check out their website at www.capsule.us Other books by Capsule: Other Books of Interest: |
Graphic Design
© 1997-2007 Rockport Publishers, Inc.
Rockport Publishers is an imprint of The Quayside Publishing Group, a Quarto company.
Rockport Publishers, an imprint of Quayside Publishing Group, publishers of graphic design books,
architecture books,
and interior design books. Distributor of RotoVision
graphic design, Photography and Cinema books.